5 Powerful Reasons to Use 3D Modeling
3D Modeling has penetrated the Graphic Design, Entertainment, Engineering, CADD and Architectural services industries in a highly visible manner. It is now an essential component of product design, from the conceptual stage through production and to the final product marketing. It has raised the design bar for new designers and forced the old guard to enter a new relearning phase. What is less understood is the huge opportunities it presents in the marketing and advertising sectors, together with the traditional Architectural and Engineering services sector.
What we are presenting in this article are 5 powerful reasons to use 3D modeling and how this can instantly elevate your product presence in the marketplace. More importantly, stay with us until the end of this article and we will show you several ways how you can tap into the huge skill base of the 3D design community and achieve any number of outstanding designs for a very affordable price.
1. The Presales Game in High Ticket Marketing
Have you ever wondered why buying a condominium ‘off the plan’ commands such an attractive discount? The answer is quite simple. Developer love to use your money to fund a project. Not only do they minimise their borrowings and debtor liabilities, but they also get an instant heads up as to the popularity of their project and can use this to get more favorable rates from their lenders. This is now starting to occur in the automotive industry. Telsla Inc. was able to achieve 500,000 advance orders for when they launched their Model 3 electric car and their forthcoming Cybertruck now has preorders hovering around the 650,000 mark. This is serious cash even at $100 a preorder.
To sell these aspirational dreams, real estate developers, car companies, aerospace companies, ICT companies, consumer marketing companies etcetera are all turning to 3D design tools to visualise their ideas for star-struck consumers. Too many, it is all about scarcity and the fear of missing out. If I can see it, it must be real, so let’s get in the queue to ensure delivery when the product is released. It shouldn’t matter that the product maybe 2 years away from delivery. Give me a good price and I will happily wait in the queue.
Excuse me if I seem a little cynical as it seems strange to me that consumers are willing to pass over their hard-earned cash and invest in future endeavors that have no guarantee of completion. This feeding frenzy is often the result of clever marketing by media companies who use state-of-the-art 3D modeling and film to create visual experiences that place you in close proximity to the ‘finished product’.
Is this approach ‘Evil’? No, it is the outcoming of clever marketing using an arsenal of digital media tools to create an alluring sales environment.
2. Creating 3D Virtual Worlds
Whether it is film or PC Gaming, people like to be entertained. In 2019, the Games industry worldwide achieved over $120 Billion in revenue. By comparison, the worldwide box office takings of the film industry were $43.5 Billion. Both industries were huge consumers of 3D content to produce immersive special effects, game characters and terrain modeling.
To bring games to life, gaming studios are tapping into creative ways to create near photorealistic and engaging graphics for gamers. Whether these consumers are casual mobile gaming fans or hardcore graphics aficionados, 3D modeling is a hot commodity in the gaming industry. Freelancers who specialize in the gaming sectors use a variety of 3D Modeling applications to build 3D characters and create compelling worlds. Popular applications include Unity, Cinema 4D, Blender, Maya, 3DS Max, ZBrush and Modo.
Stepping across to the film industry, the accessibility stakes and standards are much higher. Weta Digital, the company behind blockbusters such as Lord of the Rings and the Avatar franchise using Weta Digital uses a lot if its own proprietary software built and maintained in-house, as well as common industry software. Key applications in their development arsenal are Maya, MotionBuilder, Mudbox, Pantaray, Tissue, Synapse, Nuke, Mari and Manuka. Companies like Pixar Studios who brought us movie franchises such as Toy Story, Monsters and Cars work with an application called CAPS that they developed 30 years ago. They also developed RenderMan which is accessible for your own development work.
3. Create Before you Manufacture
In the past decade or so, there has been a steady shift in the marketing industry from conventional illustrations and photography to the adoption of 3D modeling services.
Advertisements have become mind-blowingly diverse with the rapid development in technology, particularly computer-aided design (CAD), to give much more freedom for advertisers – as well as designers – to convey information about products.
One might argue that professional photography or videography will produce the same quality of advertising pieces as 3D modeling. While the assessment is not entirely wrong, at this point of development, it’s impossible to deny that many aspects of 3D modeling are simply superior to the alternatives above.
Where 3D modeling trumps a conventional film process is that it is possible to create a lifelike image even before the product has been manufactured. This not only reduces cost and time but allows a company to gauge consumer reaction to the product well before the product is ready to ship to consumer. And obviously, to use this feedback to tweak the packaging design to ensure the highest possible sell-through.
4. Designed to Fit
Emerging 3D scanning technologies now allow innovators to design 3D modeled objects that can be tailor-made for real-world situations. Custom medical devices can be created using digital modeling tools that are form-fitted to the patient. Aftermarket enhancements for consumer products can be made to match perfectly right from the design phase. And then, of course, these models might easily be sent to a 3D printer and manufactured right on the spot.
5. Creating a 3D Virtual Reality
While the promise of Virtual Reality applications has lost its sheen over the past year, products from Oculus, Google, Sony and Samsung provide a range of powerful entry points to explore the potential of this medium. What they all present is a huge appetite for 3D objects to populate their virtual worlds.
Whether you plan to create your own 3D virtual reality environment or use VR as an authoring tool to create your own 3D models, there remain hundreds of new avenues to explore at both an amateur and professional level with this medium.
If you are new to 3D modeling, we would strongly suggest you take the outsourcing approach. It will allow you to take on more projects and potentially introduce a new skill set and level of achievement to your organisation. 3D Modeling requires a high level of skill and experience. Programs like 3DS Max, Cinema 4D and Maya can take years to master and achieve a high level of proficiency.
Finding an expert 3D designer for a project can be a challenge. If you have a restricted budget, then consider a freelancer from Fiverr Pro. The price of a 3D photorealistic model starts at about $125. Alternative, consider widening the dragnet by starting a design contest on either Cadcrowd or 99Designs. Both companies offer a crowdsourcing approach and with a suitable prize on offer, you are guaranteed to get multiple submissions from designers around the world. This will allow you to very quickly identify a suitable designer for your future projects and potentially a one-to-one engagement.